110 Pocket Instamatic film in the Frugal Photographer catalog

Is 110 dead? Not quite yet. But almost. Click here for more information.

Fuji 110 film
Note: the 110 cartridges we sell are sealed in airtight, moisture-proof packaging and can be frozen for an
indefinite time without deterioration. Click here to read about long-term storage of films.

Private-label 110 films

Agfa and Konica manufactured 110 films until about 2002, and sold them under their own well-known brand names, as well as supplying them to retailers as private-label house-brand films. Most, but not all, of what we offer are labeled "York" or "Quality." These were excellent films from first-rate manufacturers. The "Lifecolor" label, on Konica-made films were excellent when new but now show noticeable age-related deterioration.

The "process before" dates are unknown, which means the colors and contrast are unpredictable, so we have tested them and can verify that the colors and contrast are still generally acceptable (unless noted otherwise). Please realize this is a subjective assessment. We recommend you store them cold or frozen.

Konica-made 110-24, ISO 200, some Konica brand and some "Lifecolor" private label. Colors range from generally good to seriously deteriorated, with considerable variation from sample to sample. Some users report magenta color distortion, fog and spotting. Think of this as an experimental "greenshift" film.
	Item: 110-KON per roll. 24 exposures per roll (3-roll minimum purchase, please)
Agfa-made private label 110-24, ISO 200, "York" or "Quality" brand. Colors are generally good.
	Item: 110-24-AGFA per roll. 24 exposures per roll (3-roll minimum purchase, please) Price breaks at 12 and 100 rolls
Agfa-made private label 110-12, ISO 100: Note that this 12-exposure film shows a touch of "red-shift" magenta color distortion, which is useful for expressive Holga-type photography.
	Item: 110-12REDSHIFT per roll. 12 exposures per roll (3-roll minimum purchase, please) Item: 10PACK-REDSHIFT per pkg of 10 rolls. 12 exposures per roll
Only a few left with the original cardboard "Kellogg's Corn Flakes" box and protective mailing tube with instructions. The camera is an Ansco 20 keychain camera with a Kellogg label applied. This photo shows the back of the camera, with the viewfinder up, and the "York" brand film, made by Agfa, which is included with most of these cameras..	Collectible "Kellogg Corn Flakes" 110 mini-camera with one roll of 110-24 film attached. Most have house brand film, made by Agfa. Some have Fuji. We have no way of selecting which you will receive. Manufactured before 1991, and not hermetically sealed, so this old film's colors are unpredictable. Item: 110-MINIKELLOGG each
The Ansco 50 is probably the best 110 bare-cartridge mini-camera ever made. The film's age is unknown but the colors are generally acceptable. It has spent its life sealed in plastic away from air and moisture.	Ansco 50 110 mini-camera, sealed in plastic display packaging with one roll of relatively fresh Fuji 110-24 film attached. Most have "Ansco 50" printed on the camera's face, with a red ring around the lens, but some do not. Item: 110-MINIANSCO each

About 110 "Pocket Instamatic" film

Photographers who use and enjoy their 110 cameras are becoming increasingly frustrated as only the most dedicated retail outlets have 110 film in stock (we recommend Blue Moon Camera, in Portland, Oregon).

110 black and white films, and slide films, have been gone for decades. The dusty boxes of 110 that you sometimes find in supermarkets or drugstores is either long-outdated ISO 200 "house brand" films, or Kodak 110.

Kodak's 110 is very good film, but there is an issue related to how it's packaged.

When 110 was introduced (1972), the engineering specification was that camera manufacturers would have the option of making two-speed cameras, that could automatically set themselves for either high-speed or low-speed 110 films, without manual adjustment by the photographer.

With low-speed films, a ridge, or tab, at the end of the 110 cartridge would depress a lever in the camera body. With high-speed films, the ridge would be too short to depress the lever. This way, the camera could "sense" whether the film was high speed or low speed, and it could automatically set itself. Most relatively sophisticated 110 cameras, the ones with good lenses, look for the ridge to set shutter speed.

But exactly what constitutes "high speed" and "low speed" was never specified. The American National Standards Institute (ANSI) did, in fact, publish a specification for exactly which tab length keyed exactly which film speed, but no manufacturer, either of cameras or films, appears to have implemented it.

At the time, it made no difference — high speed films were ISO 200 or 400, and low speed was anything from ISO 125 down to 64. In snapshot photography, this kind of latitude is considered good enough.

The problem is that, today, Kodak's 110 is an ISO 400 speed film packed in a ridged cartridge that the camera "senses" as low speed. The result is ISO 400 film exposed as though it were ISO 100 or ISO 64. This is gross overexposure.

Casual users might not care, but careful photographers usually find their Kodak 110 photos are unacceptably overexposed, with poor color matching and excessive grain.

That leaves you with two options: either manually trim off the tab on your Kodak 110 cartridge, so your camera treats it like high speed film, or stick with ISO 200 films.

For the benefit of photographers who no longer have convenient local access to 110 films, we continue offering ISO 200 color films from the last warehouse stocks of major manufacturers like Agfa, Konica, and Fuji. These films are sealed in a foil-paper laminate for protection against light, dust, and humidity. Stored cold, they last for years. Stored frozen, they last for decades.

Superb detail! Photographed in 2001 on fresh Fuji Superia 110 film using a Pentax 110 SLR with 70mm lens. Modern 110 films are of much higher quality than the original 110s from the 1970's. They give very good images with high resolution, excellent granular structure, and (if they've been stored cold or frozen) superior color rendition. So rescue that 110 camera from its lonely drawer, and put its excellent lens to work.