110 Pocket Instamatic film in the Frugal Photographer catalog

Is 110 dead? Not quite yet. Click here for more information.

Found some old 110 Instamatic film in your parents' basement or attic? Concerned that time, heat, and moisture may have damaged it? Bluefire® "Lux Eterna™" processing for long-outdated film is available, and it's not all that expensive. Click here.

Note: 110 cartridges are sealed in airtight, moisture-proof packaging and can be frozen for an indefinite time without deterioration. Click here to read about long-term storage of films.

Fuji Superia 200 110-24

Fuji stopped manufacturing 110 outside Japan in about 2003 and discontinued distribution of 110 in North America in 2004. Fresh Fuji 110 was made in Japan until 2009, where the last stocks are now being sold out.

This is an excellent ISO 200 film with superb colors and very fine grain. It's not Fuji's latest technology, but it's the next most recent, and that's not a bad thing.

We offer this film in single-roll foil packs taken from bulk boxes, most rolls dated mid-2009. Store them in your refrigerator or freezer, which slows the natural rate of deterioration. Click here to read about using outdated films.

per roll
	Item: FU-110 (3-roll minimum purchase, please.)	View Cart Contents

Private-label 110 films
No product photos yet — coming soon!

Agfa and Konica manufactured these 110 films until about 2002, and sold them under their own well-known brand names, as well as supplying them to retailers as private-label house-brand films. Most, but not all, are labeled "York" or "Quality." They are excellent films from first-rate manufacturers.

The "process before" dates are unknown, so we have tested them and can verify that the colors and contrast are still excellent (unless noted otherwise). We recommend you store them cold or frozen, and they will give perfect results for several more years.

Konica-made private label 110-24, ISO 200: per roll. 24 exposures per roll
	Item: 110-KON (3-roll minimum purchase, please) Presently only in stock in Canada and cannot be combined with orders for anything else.	View Cart Contents
Agfa-made private label 110-24, ISO 200: per roll. 24 exposures per roll
	Item: 110-24-AGFA (3-roll minimum purchase, please) Presently only in stock in Canada and cannot be combined with orders for anything else.	View Cart Contents
Agfa-made private label 110-12, ISO 100: per roll. 12 exposures per roll Note that this 12-exposure film shows a touch of "red-shift" color distortion, which is useful for expressive Holga-type photography.
	Item: 110-12REDSHIFT (5-roll minimum purchase, please) Presently only in stock in Canada and cannot be combined with orders for anything else.	View Cart Contents

About 110 "Pocket Instamatic" film

Photographers who use and enjoy their 110 cameras are becoming increasingly frustrated as virtually no retail outlets keep 110 film in stock (one exception is Blue Moon Camera, in Portland, Oregon). 110 black and white films, and slide films, have been gone for decades. The only 110 that is found any more in supermarkets or drugstores is either long-outdated ISO 200 "house brand" films, or Kodak 110.

Kodak's 110 is very good film, but there is an issue related to how it's packaged.

When 110 was introduced (1972), the engineering specification was that camera manufacturers would have the option of making two-speed cameras, that could automatically set themselves for either high-speed or low-speed 110 films, without manual adjustment by the photographer.

With low-speed films, a ridge, or tab, at the end of the 110 cartridge would depress a lever in the camera body. With high-speed films, the ridge would be too short to depress the lever. This way, the camera could "sense" whether the film was high speed or low speed, and it could automatically set itself. Most relatively sophisticated 110 cameras, the ones with good lenses, look for the ridge to set shutter speed.

But exactly what constitutes "high speed" and "low speed" was never specified. The American National Standards Institute (ANSI) did, in fact, publish a specification for exactly which tab length keyed exactly which film speed, but no manufacturer, either of cameras or films, appears to have implemented it.

At the time, it made no difference -- high speed films were ISO 200 or 400, and low speed was anything from ISO 125 down to 64. In snapshot photography, this kind of latitude is considered good enough.

The problem is that, today, Kodak's 110 is an ISO 400 speed film packed in a ridged cartridge that the camera "senses" as low speed. The result is ISO 400 film exposed as though it were ISO 100 or ISO 64. This is gross overexposure.

Casual users might not care, but careful photographers usually find their Kodak 110 photos are unacceptably overexposed, with poor color matching and excessive grain.

That leaves you with two options: either manually trim off the tab on your Kodak 110 cartridge, so your camera treats it like high speed film, or stick with ISO 200 films.

For the benefit of photographers who no longer have convenient local access to 110 films, we continue offering ISO 200 color films from the last warehouse stocks of major manufacturers like Agfa, Konica, Ferrania, and Fuji. These films are sealed in a foil-paper laminate for protection against light, dust, and humidity. Stored cold, they last for years. Stored frozen, they last for decades.

Superb detail! Photographed on Fuji 110 film, using a Pentax 110 SLR with 70mm lens. Modern 110 films are of much higher quality than the original 110s from the 1970's. They give very good images with high resolution, excellent granular structure, and superior color rendition. So rescue that 110 camera from its lonely drawer, and put its excellent lens to work.